APARTMENT COMMUNITY REPOSITIONED
TO OFFER RESIDENTS MORE
366 unit mid-rise community
Arlington, Virginia
Problem: Severe problem with window leaks. Maintenance
staff had been caulking, providing only a temporary solution for those residents
persistent in their complaints. The project was experiencing high turnover
because of the leaks.
Solution: Directed maintenance staff
to inspect every window, noting location and whether there was evidence
of leaks. Using this data and knowing the exact number of defective
window, negotiated a favorable contract to add or repair flashing above
the leaky windows.
Problem: Limited parking of only 1.2 spaces
per unit, created havoc among the residents. Spaces had been assigned
to each apartment, regardless of the demand.
Solution: Researched parking plans of competing
properties. Developed a parking space pricing plan allowing residents to lease
spaces. Revenue increased and parking situation improved.
Problem: Comparable communities had resident
clubrooms.
Solution: The leasing office was
700 square feet and located in front of the pool, large enough to accommodate
50 people. Leasing office was moved to a vacant one-bedroom unit. The
poolside building was remodeled for a clubroom. The new amenity justified
an increase in rental rates and other income increased due to clubroom rentals.
Aggressive Corporate
Program Reduces Vacancy Apartment
Community Repositioned to Offer Residents MoreBetter Than
a One Bedroom
with DenCreative
Floor Plan Changes
for Pre-Selling CondosCustomer Demand
Optimized Floor PremiumsDifferent
Sales and Marketing Strategy for Subsidiary Company Due
Diligence for Water-View Property The
High Utility Cost Mystery More
than Expected When High Rents Were RequiredNew Owners Need AssistancePersistence
Changed Burdensome ADU Requirements Right
Customer, Wrong ProductThe
Value of Upgrades