DIFFERENT SALES AND MAREKETING STRATEGY
FOR SUBSIDIARY COMPANY
National Residential REIT, Atlanta, Georgia; Boca Raton, Florida
Problem: A large REIT had a smaller division that purchased market rate communities to renovate, re-lease and sell. However, the subsidiary was not getting the desired turn around within the targeted one year holding period.
Solution: The leasing strategy and marketing presentation were conducted as if these properties were long term hold REIT properties. Focus Realty Advisors, LLC produced a specialized training, marketing and incentive program designed to achieve the short term goals of the REIT subsidiary. Focus also conducted training sessions for the subsidiary staffs.
Aggressive Corporate
Program Reduces Vacancy Apartment
Community Repositioned to Offer Residents MoreBetter Than
a One Bedroom
with DenCreative
Floor Plan Changes
for Pre-Selling CondosCustomer Demand
Optimized Floor PremiumsDifferent
Sales and Marketing Strategy for Subsidiary Company Due
Diligence for Water-View Property The
High Utility Cost Mystery More
than Expected When High Rents Were RequiredNew Owners Need AssistancePersistence
Changed Burdensome ADU Requirements Right
Customer, Wrong ProductThe
Value of Upgrades