Focus: More Than Expected When High Rents Were Required

Solutions Portfolio

MORE THAN EXPECTED WHEN HIGH RENTS WERE REQUIRED
202 unit luxury high-rise, 147 different floor plans
Washington, DC

Problem: Construction delays caused higher carrying costs. Needed $2.10 per square foot rents to preserve proforma.

Solution: Units were walked during construction and priced individually. An interactive program was used to show and pre-lease each unit. Created comprehensive resident services program to validate luxury pricing (continental breakfast, Washington Post delivery, 24-hour front desk attendant, concierge services, laundry valet service, fitness attendant, personal training, package delivery and planned activities). Units rented for $2.22 per square foot, the highest rates in Washington, DC.

Return to Solutions Portfolio Index

Aggressive Corporate Program Reduces Vacancy Apartment Community Repositioned to Offer Residents More Better Than a One Bedroom
with Den Creative Floor Plan Changes
for Pre-Selling Condos Customer Demand Optimized Floor Premiums Different Sales and Marketing Strategy for Subsidiary Company Due Diligence for Water-View Property The High Utility Cost Mystery More than Expected When High Rents Were Required New Owners Need Assistance Persistence Changed Burdensome ADU Requirements Right Customer, Wrong Product The Value of Upgrades